As the busiest time of the year begins, we invite you to slow down, breathe deeply, and practice a little Shelf Care. After a long year of hustle, heart, and hard work, treating yourself—and the people you love—to something comforting can make all the difference. And what’s more comforting than time in your favorite indie bookstore?
Whether it’s a new book you’ve been eyeing, a cozy read for a friend, a gift card, or even a preorder for something exciting on the horizon, every choice says: “You deserve this.”
This season, give yourself permission to rest, reconnect, and recharge. Let the pages of a good book soothe the soul and make space for joy again. Shelf Care for the Holidays means embracing the quiet moments, the soft light, and the stories that bring calm when the world gets busy.
Some gifts can’t be rushed. Like a book chosen just for someone you love. Practice Shelf Care by gifting with heart. We’re here to help y’all spread comfort and joy—one shelf at a time.
Bring Home an 80-Year-Old Tradition: Jólabókaflóð
Ever wished for a holiday dedicated entirely to gifting books?
Good news—Iceland has been doing exactly that for 80 years, and we think it’s time America joins in the fun!
Jólabókaflóð, pronounced “Yo-la-bok-a-floth,” is the beloved Icelandic tradition of exchanging books on December 24 and then curling up with hot chocolate to read the night away. A reader’s dream come true!
This year, why not bring a little Jólabókaflóð magic into your own home?
We’re here to help you create the coziest bookish holiday imaginable—
✨ Perfectly paired book selections
☕ Your favorite hot chocolate
🕯️ A scented candle to set the mood
Give the gift that lasts long after the wrapping paper is gone: a story to escape into. And maybe, just maybe… a new tradition to celebrate every year…
Coming Up!
There’s no shortage of bookish fun and community warmth happening on Main Street this season. Mark your calendars! For all event details – CLICK HERE!
⭐ Monday, December 8 — 6:30–8:30 pm
Main Street Writes Monday
Our beloved weekly writers’ group continues on Zoom—come share your words or simply soak up the creative energy.
⭐ Tuesday, December 9 — 6:30–8:00 pm
December Thrill in the ’Ville Thriller Book Club
Featuring A Murder in Paris by Matthew Blake. Free wine and appetizers as always!
⭐ Wednesday, December 10 — 9:30–10:00 am
Wednesday Stories on the Square
A joyful weekly storytime—perfect for kids of all ages.
⭐ Sunday, December 14 — 2:00–4:00 pm
Summerville Christmas Parade 2025!
A festive Main Street tradition—stop by before, after, or during the parade for cheer and browsing, AND a treat or two!
⭐ Monday, December 15 — 5:30–7:00 pm
Adventures in Reading Kids Club
Featuring The Library of Unruly Treasures by Jeanne Birdsall. Free and open to all; and THIS week is our Kids Club Holiday Party – treats and gifts for all!
⭐ Tuesday, December 16 — 6:30–8:00 pm
Book Club Joint Holiday Celebration
Fab Fantasy, Thrill in the ’Ville, Kiss & Tell, Books & Banter—everyone together for one festive evening! We’ll be doing our cookie exchange – so bring some and leave with some – we’ll have festive boxes to pack some treats to go!
⭐ Thursday, December 18 — 5:30–8:00 pm
Third Thursday: Ugly Sweater Night & Last-Minute Deals
Wear your wildest, most wonderful holiday sweater and enjoy special savings and inside treats and cider all evening long!
Looking Ahead to 2026…
⭐ Sunday, January 11, 2026 — 3:30–5:30 pm
Step Inside The Charmed Library! Special Event & Signing
Jennifer Moorman in conversation with Dorothy McFalls—hosted in partnership with Flowertown Players. A perfect gift for fans of magical stories and bookish adventures! EARLY BIRD tix end December 16th so grab ’em now for the perfect give for you and your favorite fellow readers!
Give Yourself (and Your Loved Ones) the Gift of Shelf Care
Quiet nights, soft light, and a new story—that’s the kind of care we all need right now. Thank you for choosing Main Street, choosing community, and choosing stories with heart.
This holiday season, let’s make comfort, connection, and bookish magic a tradition. See you on Main Street!